How Iterant works
What Iterant does for your brand and the loop it runs, from learning your site to publishing pages and measuring what they earn.
Iterant is an AI platform for marketing teams. Point it at your website and it learns your design language, content patterns, and brand voice. From there it finds the searches your buyers make that you aren't winning, drafts on-brand pages to capture them, and ships those pages to a subfolder of your own domain.
Nothing publishes on its own. The agent finds opportunities, schedules them, and drafts the pages. A person confirms the schedule and a person approves the draft before it goes live.
The loop
Iterant runs one loop per brand. Each pass feeds the next.
1. Understand the brand
When a brand is set up, Iterant crawls your live site. It reads your pages into a knowledge base, extracts a brand voice profile from your own copy, and derives your design system: colors, typography, components, header and footer.
You can add to that understanding at any time:
- Docs: write or edit the source documents your agent works from.
- Brand Voice: voice profiles for content generation. A brand has a default voice.
- Media: logos, images, and documents the agent can pull from.
- Coverage map → Add source content: upload a PDF, text, Markdown, or HTML file, or point at a URL.
The better the source material, the more specific the pages.
2. Find the openings
The agent looks at search demand and your connected analytics, then records what it finds as page opportunities, one per page worth building or rewriting. Each carries its evidence: a primary keyword, the intent behind it, monthly search volume, competition level, and a priority score.
Coverage map shows this as a picture. Related opportunities cluster into themes, so you can tell a broad gap from a one-off keyword.
Connect Google Search Console and Google Analytics and this step sharpens: the agent can see what already works for you instead of guessing.
3. Plan the calendar
Opportunities land on the Editorial calendar on Home. The agent proposes dates; you confirm them. Pacing comes from what you told it you can handle, under Settings → Capacity:
- Pages per week: your throttle.
- Review window: days between draft completion and publish.
- Max pillars per week: a pillar page consumes two slots.
- Min interleave (days): minimum gap between same-theme publications.
- Blackout dates: periods the scheduler must skip.
Set these once and the calendar stays realistic.
4. Build the page
The agent drafts the page section by section, layout and copy both, in your design system and your voice.
You can also start a page yourself, without waiting for the calendar:
- Add a Page on Home opens the playbook list. Pick a shape (comparison, geo, case study, event, ad landing page, ABM) and fill in the specifics.
- Playbooks is the library of reusable workflows your agent can run end to end.
- Chats is where you brief the agent in your own words. Each chat is a piece of work.
5. Review, then publish
Drafts that need you appear in Needs your attention at the top of Home, alongside anything that has drifted past its scheduled date or failed to build.
Open a draft in Canvas to work on it section by section: rewrite copy, swap images, change CTAs, or ask the agent to regenerate a section. When it's right, you approve it and it publishes on its slot.
Pages serve from your own domain, under a subfolder you control (/feed/ by default), so they inherit your domain authority instead of starting from zero. Wire that up under Settings → Domains.
6. Measure, then go again
Visibility shows how your brand turns up in AI answers, Visitors shows leads and visitor activity from your site, and AI Readiness audits robots.txt for AI crawlers and validates your /llms.txt. Search Console and Analytics data flows back in too. What you learn here becomes evidence for the next round of opportunities.
Where things live
The left rail is the same for every brand:
| Nav item | What it's for |
|---|---|
| Home | Needs your attention, editorial calendar, playbooks |
| Chats | Conversations with the agent; each chat is a piece of work |
| Playbooks | Your library of reusable agent workflows |
| Coverage map | Where your content covers buyer demand, and where it doesn't |
| Brand Voice | Voice profiles used for content generation |
| Docs | The knowledge your agent works from |
| Media | Logos, images, and documents for this brand |
| AI Readiness | AI crawler access and /llms.txt validation |
| Visibility | How your brand shows up in AI answers |
| Visitors | Leads and visitor activity from your site |
| Settings | Tracking, Conversions, Domains, Capacity, Publishing |
Every one of these URLs is scoped to a brand: /{brandSlug}/home, /{brandSlug}/coverage-map, and so on. See Core concepts for the reasoning.
What Iterant leaves alone
Your CMS stays where it is. Iterant sits beside it and serves its own pages from your domain, as production-grade code you can take with you.
Next
Core concepts. Organizations, brands, pages, opportunities, themes, and playbooks, and how they fit together.
Adding a brand. What onboarding a brand involves and what to expect while it runs.
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